3 reasons to warm up in Startup Sauna

Hyvää päivää, Habr!

imagetwice a year in Helsinki runs a monthly program of one of the best accelerators in Europe – Startup Sauna. A week and a half ago called spring batch, during which 17 start-UPS from Europe, Russia and Africa is worked, not sparing the stomach, to bring their companies to the next level.

Participation in the program is free, plus flights and accommodation will allocate 1500 Euro. The applications for participation filed more than 400 startups, our team of remote Siberian Tomsk was lucky enough to qualify. We share impressions about the month unique life experience.

Coworking


Startup Sauna is a free public - coworking in the campus of Aalto University in Espoo, Finland. In the days of the acceleration program crowded: two participants from 17 teams, the organizers, plus startups, students and staff – recruited 50 to 60 people every day.

The site operates on the principle – who the first has risen – that and tapki. You come in the morning, choose any table and the work, and when finished clean up afterwards. The next day can choose a different workspace.

There is a fully equipped kitchen where you can cook Breakfast, free coffee machine. Of course, round the clock access to the main fuel start – UPS- beer. To provide them with 60 people a day, needed thousands of bottles of beer.

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the Problem: how should startup founders to drag 6,000 bottles of beer?

BBQ Wednesday


Every Wednesday, the teams combined for NAT. the basis and set the task – to organize a BBQ party for 60 people. Budget is 400 euros. Party starts at 18:00. No one is in control, but at 6pm 60 person suddenly starts to demand food from you.

It is important that teams compete, one party will be beautiful. In the course are culinary talents, cultural practices. It turned out that to arrange a really fun party for a crowd is not easy.

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it Was fun and delicious. Especially in moments vodka time!

Education program


Each day 1-3 lectures, practical tasks, 1-on-1 coaching session. Within a month the top managers, Vice presidents, investors, business owners spend tens of hours to one of you turned out beautiful, Packed a startup where you can invest money.

The organizers and coaches are doing their work pro bono (for free). And expect that participants will take advantage of the opportunities that they provide, will learn, and apply new knowledge. Those who are late, lazy or thinks he's the smartest – just get the cuffs. Typical dialogue: can't find 30 potential customers per week? Buy a ticket home, don't waste my time and yours.

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The difference between coach and mentor IS... !

Coaches refer to startups as a senior instructor for combat and combat training, the recruits Hartman from Full Metal Jacket. They are demanding, but fair and do not work in order to keep you well, and your startup will survive. This approach worked wonders. Teams that initially something hesitantly mutter to herself about the technologies they use and "we have a great team" in a month a show in a hall with 600 visitors.

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the Moment of glory for those who have worked hard

Concrete results


From the Sauna we came out new people.

For a month we came up with and tested strategy of entering the market, identified segments and channels to attract customers, checked them and collected the traction. Shoveled a bunch of analysts, built a financial plan, figure out how much money we need to bring the company to a new level (from the point of view of the investor).
We better focus on the product, we deliver a unique experience to our customers. We know that you have to throw out product, and that you want to add. Came up with features which are lacking. We also created a 3 day community that have attracted us more than the first 500 users.

What next?


All participants of the Startup Sauna a lot of work ahead, according to the statistics of the program some of us will get in the next two years, millions of investment. Someone close, someone will make a way.

In one post it is difficult to tell, so ask questions, will be happy to answer!

UPD.
We do bombsquare – war game for mobile, you are fighting on a real world map, with players from different countries. Launch a rocket, do the mission, get military rank. Demo version is available in Appstore for iPhone and iPad in some countries, updates about every 2 weeks.
Article based on information from habrahabr.ru

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