A service that knows everything about your users and based on this automatically leads them to the purchase
A lot of services online marketing today awaits us at every corner. And that, in fact, a big problem. Most services are still not able to integrate among themselves, although the relevance of such solutions on the market just rolls over. The company are spent on legacy solutions and get just a minuscule impact.
Online-consultants, services, email marketing, pop — up Windows offering to "work with the user" almost blindly. They know nothing about each user: at what stage of buying is what was done on the website, which product he is interested in, etc. Without these data, all Internet marketing is only speculation, and monetary risks.
If you need to increase the conversion rates of the first or repeat sales, then it is probably you yourself thought about it. There is a solution. Knowledge about each of your user gives you the opportunity to personalize and make more accurate contact with them. This directly affects your sales.
We made a service that combines the most essential tools of Internet marketing. And through their Association there are new hacks. This is what is called Marketing automation. In short, the service Carrot Quest allows you to track actions of each user on your website (what was done, came, watched, etc.) and on the basis of these data manually or automatically guide each to purchase.
e-personal CRM and Analytics
Imagine that you know everything about each user. All key actions on the website, what product he added to cart, what function have used the service, what article you have read, what you talked about with the operator, read email-newsletter where we came from and how much money brought over the entire life cycle.
With these data, you know what interests your user and than you can really be useful to him. In the end, successfully bring it to the sale, both the first and the second (creating the letter with the offer, tell me in the chat, show popups, etc.).
Marketing becomes meaningful and effective only when you know your users.
All users are located in the section leads:
Here laid out on the shelves all your users. They can be divided into segments with any data and actions they make on the site:
• source of referrals to the website (domains, utm-labels);
• the city and region.
• the actions that they did on the website (for example, registered, added the item to your cart, opt in, double-paid, are not returned to the site for 14 days, came again, and any other action);
• according to the data, which they left on the website (e.g., email, name etc.)
• loyalty and willingness to purchase (scoring user points);
• the amount of money that brought the user;
All these options are easy to configure. We've made it so any marketer can customize our service to suit your needs without the help of a programmer. Plus, blog we are constantly given different case studies that help customers to use the Carrot Quest at the maximum, and when you register we send 9 lessons on effective Internet marketing.
Of course, it is important to know how many users you have, which, for example, bought more than 3 times and never returned to the site. But more importantly to return them and to bring repeat purchases.
You can select any one user and a segment and send 3 types of messages:
• The message in chat.
• Popup;
• Email-the letter.
3 simple case how the chat pop-UPS and e-mailing the team
Case
Problem: In the service you noticed that some of the users have several times comes to the page of a product (that interests them), but do not buy it and not registered. You can't send such users an email, because I do not know their address, but unable to solve the situation differently.
Solution: Set up automatic pop-up window that will display this segment if it comes on a card of the same product 4 times. In the popup window you attach a bonus that will push the unsure customer to buy.
Case
Problem: a Client has sent us a chat with mobile phone and left. Almost any chat client that would have been lost, but not for us.
Solution: Though the client left and we will respond in a chat, and a message is also send him mail, and he's right there continues to communicate with us. When he re-visits the site from any other device, we get to know him, and the whole history of correspondence with him will be available in the chat.
Case study
Problem: We send an automatic message to the user if it is not completed the registration (or added products to cart but not bought). In the letter the offered bonus with the promotional code, if he completes the check or buy. The user navigates to a website, forget about the promo code and goes.
Solution: When the user navigates to the site, we use pop-UPS to remind him about the bonus, is show this promo code. Thus, we have different tools to promote it to your pipeline. These scripts work automatically, by the actions of visitors.
One of our goals to marketers, sales and support staff played complex scenarios of communication with users and bringing them to the sale, while not resorting to the help of programmers.
Here is a small table teamwork chat pop-UPS and emails.
Of course, how can there be communication without performance? Complete Analytics are available for all types of messages. For example, to send this all important actions are: open rate, click rate, and replay rate.
And right here to see exactly who has done this action, go to the card of this user and see what he did next, post read the message.
In the end, you set up automatic messages in chat and mail, do a manual mailing list and get all the answers in one service.
Measure the conversion of each action
Your main objective — increase profit. It is therefore important not just to know but also to constantly monitor a lot of metrics: how promotion affects sales where lost customers, effectively work with operators, etc.
In Carrot Quest collects data about the actions of your visitors, so you can easily customize the actual for you funnel and constantly monitor the work efficiency.
Here's product we do. The path we went through is not easy, but we are proud of our every move.
Subscribe to our group Facebook we constantly publish useful and interesting articles on Internet marketing.
Комментарии
Отправить комментарий