E-children on the advertising billboards are planes
the other day I was reading a topic on habré (alas, I can not find) where the author talked about his passion for aviation and how he admires aviatravel. I caught this phrase, but a little different. The fact that the week before I saw a similar news but from an entirely different region from the advertising.
So imagine you're in a traffic jam near the airport. Before you Billboard-screen with is British Airways. On the screen a small child and the usual ad copy. But once in the sky there is a real airplane, owned by British Airways, the display child stands up and points a finger at him. At the same time on the Billboard, you receive a text "look, it flies flight BA431 from Amsterdam". Or "Here's a flight to the Maldives, the minimum price for a ticket – so much."
Interestingly, for the implementation of the idea did not need to fence some very very complex garden. Billboard gets regular updates of flight schedules, the data from transponder and the GPS coordinates of the flight path. Well, the movie starts at the right time. It seems like everything is just, but what is the effect!
The authors of the advertising company believe that such advertising should be much more efficient than conventional. Because "while you're standing in a traffic jam, someone flying from Amsterdam to Fiji; it is not a cause for envy and makes you think about a small holiday"
In conclusion, a illustrating the roller. It is not that interesting as a photo, but it perfectly illustrates the principle.
Article based on information from habrahabr.ru
So imagine you're in a traffic jam near the airport. Before you Billboard-screen with is British Airways. On the screen a small child and the usual ad copy. But once in the sky there is a real airplane, owned by British Airways, the display child stands up and points a finger at him. At the same time on the Billboard, you receive a text "look, it flies flight BA431 from Amsterdam". Or "Here's a flight to the Maldives, the minimum price for a ticket – so much."
Interestingly, for the implementation of the idea did not need to fence some very very complex garden. Billboard gets regular updates of flight schedules, the data from transponder and the GPS coordinates of the flight path. Well, the movie starts at the right time. It seems like everything is just, but what is the effect!
The authors of the advertising company believe that such advertising should be much more efficient than conventional. Because "while you're standing in a traffic jam, someone flying from Amsterdam to Fiji; it is not a cause for envy and makes you think about a small holiday"
In conclusion, a illustrating the roller. It is not that interesting as a photo, but it perfectly illustrates the principle.
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