How to find a girl through a common axe — main unites the owners of things

Mine Things Social Network

No, we are not a Dating site once.

Mine is a global count of private ownership
Mine is Vkontakte for your mimimishechek

Seriously, mine is a website where people communicate through their things. Finally, you will be able to:
the
    the
  • to Join the club of owners of penknife
    • the
  • Tickle your thick materialistic ego
    • the
  • to Publicly admit touching tenderness to your laptop
    • the
  • Show everyone what you're made of (literally)
    • the
  • to Find a female geek on a white Harley and a nes console
    • the
  • Watch for the new owner of Vertu night at the door! (to chat)
    • the
  • to Openly hate the owner of 7-and iPhones! (etc)

Why we think this seemingly legkomyslennyj idea can become a strong link in the global e-commerce market, why should shops have to get up to our place and a couple of strategic secrets under the cut.



the

the Context



Hello, we are Dylan, Peter and Alex.

Quickly tell what we are here for a few years in.

There are tremendous e-Commerce market, which run the show Amazon and ibei. But you already know all this. On it there are also (now numerous) aggregators buying likes is now repetitive and boring tools like pinterest, fancy, svpply. But all this is happening in the primary market, ie, to like and to discuss proposed items for sale. A niche, which now will be discussed, is now repetitive and boring capacity of the secondary market.

Not every interesting thing for sale, but she definitely belongs to someone. Thus, Mine is not about the preferences (likes), and actual, historical purchases people — ie that they actually choose and what they own.



the

a user.



Dear friend! You have already developed a Pavlovian response: duck lips in the mirror – instagram clever ideas and jokes – Twitter or blog. Where to go when you have cool stuff? (rags, oil Kar grandfather, great-grandmother's ring) – you Mein. Here in the spotlight – things. Unique, popular, new, old, whatever.


The site is primarily for entertainment. But while there are positive side-effects, which is not a sin to mention:

the
    the
  • to Find his twin is priceless. Adding thing, you contact all its owners. Somewhere there's probably the person that your tastes coincide, or with whom you have the same watch that I inherited from my grandfather.
    • the
  • Interesting people, colleagues in the hobby and local trendsetters. Felovite them and enjoy the “raging souls”.
    • the
  • If you are looking for a certain type of person — it is sometimes possible to calculate by their characteristic objects.
    Mine: Guess the owner
    • the
  • Tools choice of gifts to friends. All things user in mind. See what is already there, that may appeal to and what to give is not necessary. In addition, the internal “wishlists” — buttons to Like and envy show what the person likes and wants
    • the
  • Recommendations. It's one thing to read something on Amazon, it is another to see what another owns a person who bought the product. You can determine the relevance of his advice or choose for you. Need more info? Just ask for it.

    • What kind of socks is Jessica Alba, and some deodorant uses johnny Depp, you will know as soon as they sign up on the website (we're working on it)



Profile made in flash (this is a forced measure, not a revolution of common sense) in the form of intricate "Tree things". Here is one of real profile for example:

Mine Tree-of-Things





the

a Little strategic secrets:



the

Monetization.



We have a few potential sources of income:

    the
  1. ego account clicks. Every thing is a potential product, and can have a link to the store. Third-party services like skimlinks are able to transform the links between basic and affilirovannye on the fly.
    2. the
  2. Access to the extended API. Having valuable data about things and their owners, we can act as the precursor of the back-end for other sites that can benefit from these data. Example: look at me, lookbook.nu, any shopping and financial community (including interest), clubs owners, drive2.ru etc.
    3. the
  3. Selling data. Again, data can be explored and build Analytics. The aggregated preferences of people, their dynamics are of interest to the participants and market researchers.
    4. the
  4. Advanced paid accounts for brands / stores, with the whistles and pyrotechnics







the

And the main secret



Only TSS. Seriously.

Secret plan to seize the Internet through the introduction of (free) widgets in the post-checkout page of online stores.
At the moment they (shops) have almost nothing in common with the majority of their buyers and know little about them. You bought something and disappeared. And they want to be friends with you to back you to be loyal. And they spam you. Well, who does?

Then we come these supermen, IIiii..:

Order recieved, Mine offer is shown

Buyer unsuspectingly clicks on the "add thing". The fly in the trap. Now the store can:

the

    Learn: in what other places people shop, what to buy, what are his interests, what is its network effect. the

  • Increase, creating a long-term relationship with the buyer. When it comes to cool product (new, unusual, bright), which they will gladly tell their friends that would be willing to publicly announce that they are you bought – you should not miss this opportunity. There is such a thing as endorser, something like a dedicated supporter of the brand. In fact, each buyer is invited to become a supporter.

    • Create microcommunity, the club owners of each thing. All comments buyers, their thoughts about the product, pictures of them – going on an aggregated product page. You can now follow the channel of communication of the product, and even to communicate with them directly.


In the end, it is called social media marketing. After all, what happens on the main? People tell other people about the products. Isn't that what (most often vainly) trying to achieve any Mmsic..?






the

Count of things.


Count ThingsAs expected, our project has a big mission, a dream. We want to become the world's count of things, aggregating all the information that anyone has to "feed" the Internet of things through access to our API. This means that our key value is quality content and links.

Now to maintain the quality of links and content we use UI tricks promoting high quality content with rankings and scores, and moderator tools, which in the blink of an eye you can turn the fifth iPhone in green peas (as customs officers).

But to create a qualitative graph that is not enough, and we have a large number of conceptual forks in the road. For example, the current system includes only one type of connection. Ideally, the owner of the MacBook Pro 15" should be associated with all owners of MacBook Pro, but at the same time, his relationship with the owner of the 15-inch models should be more than the 13-duymustum. But improving the quality of information complicates the process of adding stuff, which is a critical "no-no" in User-generated-content website.
Such forks in the road in front of us dozens or hundreds, but in the moment we concentrate on improving the UX, because without a quality product, which is liked by the users, there is no "global" will not happen.



the

Finally



Think about what you have that characterize you. What objects surround you, personal, intimate, everyday, great, rare, expensive?

http://mine.is — We cordially invite you to go and Sabarmati a couple of things. Because in addition of course, NASELENIJA audience, Habr is it guys who will not hesitate for a sincere and undisguised criticism, will find the schools, will share their thoughts with colleagues on happiness. What do you think?


Yours truly,
petergreen, fuzz Alex
Article based on information from habrahabr.ru

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