Know How: P-branding as improving the appearance of your site and desired advertising format

Hello!

Now the Internet is very fashionable so-called P-branding (this is the name I found neither googling nor searching on Habre, but to me it sounded colleague — a specialist of one large advertising Agency on the Internet). "P" — because the site content is like inside an imaginary letter "P", and the sides and top of the graphic substrate.

The examples are not far to seek. This IMDb, Billboard and other.

And now, one advertiser wanted that ad format and on my child — the Tourist.Ru.


Each programmer has created a demo stand, which is by entering as a prefix to the domain name demo-stand with the pixel values horizontally (for example, 1024.avtoturistu.ru or 1280.avtoturistu.ru) the site content (that is inside "P") are dynamically changed in width. How it was done technically — alas, I personally won't answer, but I think the pros on the layout will respond without problems. Then I found the best solution for my site is 1024 pixel in width; however, none of the content is not neglective each other (well, of course there were little things fixed but not critical). Further, this parameter was fixed in the config. This made the configuration, which can be used to make the substrate as fixed vertically (that is, the content of the site skalitsa down and sidewalls of the substrate are in place) and not fixed (goes up with scale). An example with a non-fixed substrate here.

The upper part of the "P" could be anything. That is, it could be a pristine fragment of the whole picture-substrate 1024 horizontally and vertically arbitrarily (in my case I created and poured in a special file template transparent GIF 1024x90). This gif is clickable. Maybe some flash banner or may be missing altogether, as it is now the Poster.

Yet the advertiser or campaign is not started, you can just make a beautiful background for your site or just leave a plain background (as it is now on habré). Anyway, as for me — so good-looking web resource with a "P"-branding are much higher than without it:



But there is a caveat, namely that the side of the branding will be visible only to users with a certain screen resolution (in my case, those who have the permission >=1024). But the top of the "P" will see everything. That being said, the cost of production...
Article based on information from habrahabr.ru

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