Don't want to say that ... resource is aimed only at profit with the help of free "content cows"

perspective...

Back in the issue of content monetization on Habrahabr and the use of different models of this process read the opinions of our colleagues...

Sergey Rudnev, a specialist in advertising and pr in the Internet, believes that social networking "is what the advertiser is a clear audience, loyal to the project (and thus, loyal to your products) and conducting on site for a considerable time".

the he Also believes that many well-known social Internet projects for example, Habrahabr, will be able to significantly capitalized in the future:
"don't want to say that ... resource is aimed only at profit with the help of free of "content cows", but, for example, the fact that your account cannot be deleted (at least, at that time, when I was trying to do), says that the number of registered users (and possibly all user data) will be featured in the commercial proposal for the investor/advertiser. I hope it will not be so. Because it is prohibited by the law on personal data".

Another expert, Vladislav Kochetkov, a spokesman of the company "Finam" also appreciated the advertising potential of social networks: "Formed in their community represent an interesting target group for advertisers, which now have intensified in this segment."
the Besides, blogging is a good tool of influence on the target audience. According to Vladislav Kochetkova, "...more than 70% of the income of social networks in the future will be proceeds from the provision of PR services and sponsorship.
the In this moment of Habra, for example, is a very good potential. This is a quality product which will be demanded by advertisers.
the If to speak about the Runet, the potential ad capacity in the blogosphere now, we estimate 30-50 thousand dollars a year. Another thing is that for various reasons this potential is still not implemented". Moreover, these causes, he said, increasingly are outside of the Internet.


Article based on information from habrahabr.ru

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